Meetings No 23
Intro
Pressure on Meetings International
Atti Soenarso: “At this point, we do not believe our ears.”
Cover Story
Catherine Boissier, Astra Zeneca
“Meetings are a vital tool.”
Radar
Cities across Canada Are Attracting Global Meetings
Due in large part to academics and industry innovators across a variety of sectors.
Thinking
The Cost of Not Thinking
Mark Turrell: Applying conscious thought makes a big difference.
Radar
Dubai Tourism Launches Sponsorship Scheme
Designed to empower leisure event organisers.
Economic Development
Dubai Expo 2020 to Deliver $33bn Boost to UAE Economy
Expo 2020 is a long-term investment in the future of the UAE.
Radar
Calgary’s BMO Centre Set for Expansion
Funding approved for a $500 million expansion.
Longterm Development
The Potential of Cambodia
Visothy So: “We want to attract a lot of meetings and events.”
Radar
Canada Is the First Country to Have a National AI Strategy
Canada is in the lead of a global AI race.
Radar
‘She Means Business’ Digs into Diversity at IMEX Frankfurt
Diversity and inclusion are the linchpin of ‘She Means Business’.
Radar
The Business and Power of Placemaking
Placemaking in the spotlight at IMEX.
Radar
IMEX Frankfurt Shines a Light on Diversity and Inclusion
“Diversity means diversity of people, minds, ideas, and approaches.”
Radar
IMEX Agency Directors Forum
A highly relevant and future-focused programme.
Radar
Emirates Working on AI-Powered Flight Assistant
“The advancement of the next wave in aviation innovation.”
Sharma
How to Fireproof Your Productivity
Exponential gains in your exceptionality, productivity and impact.
Transformation
Volvo Car Group, a Human-Centric Meeting Culture
Paul Welander: “It’s always best when you meet live; for me that’s a meeting.”
Kellerman
The Art of Taking the Chance
“Many of the participants said it was the best congress ever.”
classifieds
news
business intelligence
ICCA and BestCities
announce 2019 winners of Incredible Impacts Grants.
businsess intelligence
Ottawa Tourism and The Hague Convention Bureau
reveal joint association and event marketing partnership.
vision, mission, passion
2031 Vision to encourage visitors
to stay longer and spend more in Brisbane.
IBTM World 19-21 nov 2019
The importance of mentoring
in the events industry.
new job
CWT Meetings & Events
Appoints Cristina Scott as Vice President of Global Operations.
Tech hub
ESOMAR chooses to ‘Make ItEdinburgh’
for Congress 2019 – the global data and insights summit.
business intelligence
London Retains Top Spot
for Meetings & Events in EMEA in 2020.
business Intelligence
Study on Europe
as a destination for meetings and conferences identifies growth potential in complex market.
ongoing strategy
Expoforum welcomes €700,000 subvention fund
to support St Petersburg’s international growth.
developing business
Congrex Switzerland’s client base is expanding
Acquisition of several new clients this year.
Links
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Cities across Canada Are Attracting Global Meetings

While Toronto, Montreal and Vancouver have long been some of Canada’s top destinations for international business events, cities across Canada are attracting global conferences, thanks in large part to the academics and industry innovators across a variety of sectors.

With ten post-secondary partners, New Brunswick, in Canada’s Maritimes, is growing its education system to meet the demands of cybersecurity, one of the fastest-growing segments in the Information and Communications Technology sectors, and Fredericton is ground zero. The city features Canada’s first advanced cybersecurity training programme, the Canadian Institute for Cybersecurity. It has attracted investments from IBM, Canadian Nuclear Laboratories, and most recently Siemens, who announced the opening of a new global cybersecurity centre in Fredericton last year.

It’s estimated that global cybercrime cost as much as $600 billion in 2017 and that there will be a shortage of talent with as many as 3.5 million unfilled positions in the industry by 2021. Businesses will look to Fredericton to meet their talent and infrastructure needs. They’ll also look to this inventive riverside city to host conferences such as the Cybersmart Summit, which welcomes security experts from around the world to explore the issues facing online businesses and governments, including the need to create the cybersecurity workforce of the future, discussions surrounding international cyber readiness of business and governments.

The automotive industry is one of Canada’s largest manufacturing sectors, and as one of the world’s top ten auto producing countries, it comes to no surprise that Canada has emerged as a leader in the auto parts sector and cutting-edge R&D.

Ottawa has particularly shined in this arena, making national headlines in 2017 when the first trial run of a driverless vehicle on a public street in Canada was held here. Prime Minister Justin Trudeau recently announced an investment of $40 million in BlackBerry QNX, a business unit of BlackBerry Limited, to develop safe and secure software systems for the next generation of connected and autonomous vehicles.

With this funding, BlackBerry QNX will develop new automated control systems, upgrade and secure communications in vehicles, and improve vehicle safety and security by expanding its advanced driver-assistance system. BlackBerry QNX will also develop and use concept cars as labs for technology and software development further establishing Ottawa as Canada’s AV capital, and the host location for events such as CAV Canada, Ottawa’s Autonomous Vehicle Summit where delegates learn about Canada’s expertise in AV technology.

Strategically located in the center of Canada, Winnipeg is often overseen as a just another Canadian city. But it is a centre for Advanced Manufacturing, thanks to the cutting-edge R&D on additive manufacturing and industry 4.0 technologies being done at the University of Manitoba, Price Research Centre North, Red River College and Canada’s National Research Centre.

Host city of the Canadian Manufacturers & Exporter’s Conference, Winnipeg, is also home to venues such as the Canadian Museum for Human Rights, the Assiniboine Park Zoo with its Journey to Churchill Exhibit, and a soon-to-be-completed downtown revitalisation project, True North Square.

When added together: intellectual capital, industry expertise, world-class attractions, hotels at virtually every price-point and expanded, sustainably operated convention centre, Winnipeg offers a value proposition for meeting organisers in the Advanced Manufacturing space.

Photo: Canadian Tourism Commission