Meetings No 21
Intro
Gender Equality the New Growth Factor
Atti Soenarso on the silent knowledge women have built up.
Cover Story
Women Deliver
Focus on the Women Deliver Conference.
Women Leadership
Dubai Women Establishment
A champion for women’s participation.
Radar
IMEX Launch
The “She Means Business” event
Disruption
The Future Disrupted
Rohit Talwar on shocks that could overturn our world.
Intermission
A Life Remembered
Tim “Avicii” Bergling.
Young Leaders
Gaining Edge Scholars
Learning, contributing and building the future.
Smart Cities
How Does a City Become Smart?
Lessons from Tel Aviv.
Mindset
Motivating Using the Right Mindset
Scientist Alva Appelgren on praise and learning.
Economic Impact
Regarding Rwanda
Becoming one of Africa’s leading business events destinations.
Radar
IMEX Frankfurt
Innovation and Inspiration.
Incubator
MCI Experience
Kim Myhre: The power of brand experiences.
AR/VR
Johan Hagegård
“The future isn’t at all what it used to be.”
Sharma
Habits to Build Your Empire
Robin Sharma: Resist the saboteur!
Strategy
Iceland
Collaboration is key in winning association meetings.
Brain Check
Cecilia Björkén-Nyberg
On reading printed books and listening to audiobooks.
Kellerman
Why Is It Taken for Granted That I’m the Boss?
Roger Kellerman: More Space to Women!
classifieds
news

Meetingselect and NBTC Holland Marketing join forces
Complete overview of Dutch meeting venues in one spot.
UITP
Melbourne Wins
World’s Largest Event in Public Transport Sector.
business intelligence
Business Events:
Change Agents or Travel Agents?
new mission
Singapore to head up BestCities Board
Jeannie Lim Takes Over as Chair to Lead Global Alliance.
ICCA statistics
Bogotá leaps into top 50 world rankings
ahead of hosting BestCities Global Forum.
Flight industry
Emirates Group
announces 67% increase in profit.
business Intelligence
UFI elects first female president
for 2019/20 term.
the World Scene
IMEX will reflect
solid market growth and inspiring innovation in the meetings market.
business event
Anak Sarawak Awards
steers legacy impacts for conventions and convention hosts.
hotel news
Scandic Hotels
to open hotel in the fast-growing market of Voss, Norway.
Links
Sponsor Logo
Sponsor Logo
Sponsor Logo
Sponsor Logo
Sponsor Logo
Sponsor Logo
Sponsor Logo
Sponsor Logo
IMEX Launch: “She Means Business” Event

A new conference taking place during Edu Monday, 14 May, at this year’s IMEX in Frankfurt will celebrate the role of women in the meetings business. She Means Business will feature a programme for both women and men to learn from the experiences and opinions of inspirational and accomplished women.

According to ’Women in the Meetings and Event Industry – equal partner or assistant?’, a research survey that also led to the creation of She Means Business, only four in ten women in the events industry believes their career prospects are identical to their male colleagues.

Nearly 1,000 women participated in the survey, conducted by TW Tagungswirtschaft magazine and m+a report, 70 per cent of whom are based in Europe. More than 59 per cent of respondents believe that career breaks due to maternity leave are the greatest handicap to career progress and 79 per cent of events industry women would like a platform to meet and discuss issues such as diversity and gender equality.

“If you look at the Top 10 agencies, you have 80 per cent women and 20 per cent men. Men are always in senior management,” comments one respondent.

“We were overwhelmed by the participation of all the women and we felt that we had a job to do,” says Kerstin Wünsch, TW Tagungswirtschaft editor-in-chief.

“Some of us talk about a movement that we started, and everybody (men and women) is welcome to join in,” Wünsch says, speaking about partnering with IMEX on the She Means Business conference. “We believe that the sharing of experiences and opinions is the most powerful way for women to talk to each other and to men, to encourage working together to achieve diversity and gender equality.”

Carina Bauer, CEO of IMEX Group, says that the new conference comes “at a crucial juncture in society – we’ve reached a turning point where these issues have come to the fore. The next step now is to decide how to move forward. She Means Business will provide a platform for forward-thinking women – and men – to come together and take action.”

During the conference’s “Women in Space” opening keynote session, Major Nicola Baumann, one of Germany’s only female Eurofighter pilots, and Laura Winterling, a former astronaut instructor and CEO of Space Time Concepts GmbH, will talk openly about their successes and failures and the importance of challenging yourself to achieve ambitious goals.

During the day, female business leaders from tech, finance, and the United Nations will share their personal perspectives on issues including empowering women in the workplace, eradicating the gender pay gap, and increasing leadership positions held by women.

Chairwoman of the UN Women National Committee, Germany, Karin Nordmeyer will explore the UN’s Women’s Empowerment Principles – a set of guidelines for businesses on how to empower women in the workplace, marketplace, and community – in her session, part of the Women in Business strand.

Reducing the gender pay gap will be covered by Dr. Mara Harvey, Head Global UHNW Germany, Austria, Italy at UBS. Encouraging women into leadership positions and counteracting gender bias are among the other topics to be addressed by speakers, including director of global employer branding at SAP, Suzanna Labonde, and European Association of Cardiology CEO Isabel Bardinet.

She Means Business will be moderated by award-winning reporter, producer, and presenter, Talia Sanhewe, whose experience includes work with the World Economic Forum, CNBC, and the BBC World Service. “She Means Business is perfectly timed,” Sanhewe says. “Never before has the power, position, and purpose of women been more important than it is today.”

She Means Business rounds off with “Women in the meetings industry – on eye level with men?” a panel discussion moderated by PCMA President & CEO Sherrif Karamat. In-depth roundtable discussions and networking will follow.

Gender politics has hit the headlines again recently – issues affecting women at work, such as gender equality and career advancement, are more prominent than ever. In the meetings and events sector, where women comprise the majority of the workforce, these topics are particularly pressing.

Carina Bauer, CEO of IMEX Group, explains: “It has long been noticeable that whilst women are in the majority in the meetings industry, they are in the minority in leadership positions. We want to play our part in highlighting the challenges that women face, but more importantly helping to introduce solutions. The best way to do this is to bring people together for open conversation, collaboration and learning.”

“As an industry we must continue to discuss, ask questions, challenge preconceptions and push forward for change. It’s only by meeting and collaborating that we can make an impact for women in the industry,” says Carina Bauer.