Meetings No 20
Intro
A Congress is a Workplace
Atti Soenarso: Perhaps it is time to sharpen the tone.
Cover Story
All Under One Roof
Carin Kindbom: “The ‘all under one roof’ business approach is considered a key USP.”
Intermission
While There’s Life, There’s Hope
Ever present words from the past.
Digital Mindset
AI and Robotics
Futurists: “Firms will need to strike a fine balance between AI and the human workforce.”
Safety and Security
CWT Global Forecast 2018
Security should be high on the planning agenda.
Performance
Brain Training
Sharp Brains on navigating brain training.
Radar
Business Events Must Adopt Olympic Safety Standards
Learn from previous Olympic events.
Clan vs State
The Clan Mentality is the Norm
Per Brinkemo on state and clan.
Sustainable Growth
GDS-Index
The sustainability performance of 40 meeting and events cities.
Intermission
Lunch With the Financial Times
An ­international “who’s who” of our time.
Creation
La Perle by Dragone
Emotions can be both a help and hindrance when creating a show.
Radar
AIME Launches Exhibitor Educational Series
Providing a deeper understanding of buyers.
Radar
Increasing Value of Meetings in Hamburg
Number of delegates visiting the city continues to grow.
Sharma
60 Tips for a Stunningly Great Life
Robin Sharma on leadership.
Brain Check
Going Behind the Mind
Tomas Dalström on neuromarketing and digital vs. print advertising.
Engagement
Where Event Design and Meetings Management Meet
Event quality is back on the table.
Van der Vijver
Locusts or Legacy?
Meeting designer Mike Van der Vijver: Bring the local community and the event community together.
Intermission
Benny Andersson
On composition.
Neuroscience
New Discovery on Memory Consolidation
Challenging a basic assumption about memory encoding.
Vision
Neom
The Saudi Arabian city of the future.
Kellerman
Obligations, Engagement and Legacy
Roger Kellerman: The word ‘obligation’ is high on the agenda.
classifieds
news
business Intelligence
Precinct Transformation
Receives National Acclaim.
New jobs
Carlson Wagonlit Travel appoints Derek Sharp
as Managing Director of its global meetings and events business.
Flash
German travel warning
European tourists to Turkey.
IACC
reports record first-time attendee numbers
at its Europe Knowledge Festival in Lisbon,
world meeting
ICC Sydney impresses
on the global stage with seamless execution for Sibos.
new statistics
Seoul grabs 40 international conference
wins so far this year,
New knowledge
IBTM World announces 2018
Tech Watch Award shortlist.
business intelligence
Borneo Convention Centre Kuching
Awarded AIPC Gold Quality Standards Certification.
development
Meet in Reykjavík
signs a partnership agreement with three more universities.
business intelligence
Strategic Alliance
of the National Convention Bureaux of Europe meets in Reykjavík.
Links
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New Discovery on Memory Consolidation

Some scientific discoveries surprise even the scientist that make them. A group of scientists from the Massachusetts Institute of Technology (MIT) has challenged a basic assumption about memory encoding in the brain.

We use to think that memories are stored in the hippocampus for a short period and then, if consolidated, they pass onto the long-term storage in the neocortex. In this study, Takashi Kitamura and his team have demonstrated that memory consolidation works totally different. The memories are stored in both places, and as the neocortex memory matures overtime, the hippocampus memories gradually become silent.

“It is immature or silent for the first several days after formation,” Professor Susumu Tonegawa said, referring to the memories stored in the cortex.

This consolidation process depends on afferents from both the hippocampus and the amygdala. The researchers also showed the long-term memory never matured if the connection between the hippocampus and the cortex was blocked.

This new finding is utterly surprising, and requires a rewriting of the textbooks on the causal mechanisms of memory. Practically speaking, this means that there can be traces of long-term learning even without the involvement of working memory. As some applied neuroscience companies suggest that a measure of working memory is the sole source of encoding and memory, this puts a dent in that claim. Rather, we should seek to understand, measure and affect these different and parallel systems of memory.

The study, published in Science, is a shift in memory encoding. The CEO of Neurons Inc, PhD. Professor Thomas Ramsøy, has received the news with great enthusiasm:

“If this holds up for humans – we don’t know yet – we may think that some things can be learned through two mechanisms. That said, we should remember that the memories shown here are not explicit, declarative memories, but rather basic, emotional memories. Not that this is less relevant, either for humans in general or for consumer behaviours. But it suggests that the models we’ve used so far are more heterogeneous than we’ve known.

“Turning this on its head, in time we may be able to understand and affect these memories differently. How cool would it be to test whether we could construct conflicting memories between short-term and long-term, which would create a dissociation in animal/human behaviour without having an odd feeling about it?

“Curiously, when I was working the lab of the now famous Moser couple and Nobel laureates in Trondheim, we ablated the hippocampus to see how it affected spatial learning. However, that deficiency seemed to discontinue after a few days post-surgery, and rats that were tested after a few days (no training in between) did better than those that were tested shortly after the ablation. I should probably reach out to the Mosers and ask them.”

Memory encoding is a widely used success index in branding and advertising, and understanding the mechanisms underlying such processes is crucial to measure and affect memory.

These findings provide unprecedented insights for human brain disease (such as Alzheimer’s disease) and have great potential applications in Consumer Neuroscience as well.

This article is published with ­permission of Neurons Inc.