Meetings No 20
A Congress is a Workplace
Atti Soenarso: Perhaps it is time to sharpen the tone.
Cover Story
All Under One Roof
Carin Kindbom: “The ‘all under one roof’ business approach is considered a key USP.”
While There’s Life, There’s Hope
Ever present words from the past.
Digital Mindset
AI and Robotics
Futurists: “Firms will need to strike a fine balance between AI and the human workforce.”
Safety and Security
CWT Global Forecast 2018
Security should be high on the planning agenda.
Brain Training
Sharp Brains on navigating brain training.
Business Events Must Adopt Olympic Safety Standards
Learn from previous Olympic events.
Clan vs State
The Clan Mentality is the Norm
Per Brinkemo on state and clan.
Sustainable Growth
The sustainability performance of 40 meeting and events cities.
Lunch With the Financial Times
An ­international “who’s who” of our time.
La Perle by Dragone
Emotions can be both a help and hindrance when creating a show.
AIME Launches Exhibitor Educational Series
Providing a deeper understanding of buyers.
Increasing Value of Meetings in Hamburg
Number of delegates visiting the city continues to grow.
60 Tips for a Stunningly Great Life
Robin Sharma on leadership.
Brain Check
Going Behind the Mind
Tomas Dalström on neuromarketing and digital vs. print advertising.
Where Event Design and Meetings Management Meet
Event quality is back on the table.
Van der Vijver
Locusts or Legacy?
Meeting designer Mike Van der Vijver: Bring the local community and the event community together.
Benny Andersson
On composition.
New Discovery on Memory Consolidation
Challenging a basic assumption about memory encoding.
The Saudi Arabian city of the future.
Obligations, Engagement and Legacy
Roger Kellerman: The word ‘obligation’ is high on the agenda.
economy news
Italian Exhibition Group best year ever
54.7% of overall revenue from trade shows.
business Intelligence
Historical Virtual Meeting
for AAT-AD/PD™ 2020.
Mainland China Hotels
Show Early Signs of Recovery.
business intelligence
JMIC Creates Portal
For Access to COVID-19 Resources.
Scary figures
U.S. Hotel Industry Reports
22.6 Percent Occupancy for Week Ending March 28th - 2020.

Meet in Reykjavík:
United With Strength.
good news
Seoul Convention Bureau:
We Seek to Bounce Back Strong in Partnership.
Caused by COVID-19
Safety and Flight
Operations Conference Postponed.
business intelligence
The Hague Convention Bureau
and The Hague Business Agency support launch of HagueTalks in Berlin.
12-14 of May 2020
IMEX 2020
no plans to postpone or cancel.
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New Discovery on Memory Consolidation

Some scientific discoveries surprise even the scientist that make them. A group of scientists from the Massachusetts Institute of Technology (MIT) has challenged a basic assumption about memory encoding in the brain.

We use to think that memories are stored in the hippocampus for a short period and then, if consolidated, they pass onto the long-term storage in the neocortex. In this study, Takashi Kitamura and his team have demonstrated that memory consolidation works totally different. The memories are stored in both places, and as the neocortex memory matures overtime, the hippocampus memories gradually become silent.

“It is immature or silent for the first several days after formation,” Professor Susumu Tonegawa said, referring to the memories stored in the cortex.

This consolidation process depends on afferents from both the hippocampus and the amygdala. The researchers also showed the long-term memory never matured if the connection between the hippocampus and the cortex was blocked.

This new finding is utterly surprising, and requires a rewriting of the textbooks on the causal mechanisms of memory. Practically speaking, this means that there can be traces of long-term learning even without the involvement of working memory. As some applied neuroscience companies suggest that a measure of working memory is the sole source of encoding and memory, this puts a dent in that claim. Rather, we should seek to understand, measure and affect these different and parallel systems of memory.

The study, published in Science, is a shift in memory encoding. The CEO of Neurons Inc, PhD. Professor Thomas Ramsøy, has received the news with great enthusiasm:

“If this holds up for humans – we don’t know yet – we may think that some things can be learned through two mechanisms. That said, we should remember that the memories shown here are not explicit, declarative memories, but rather basic, emotional memories. Not that this is less relevant, either for humans in general or for consumer behaviours. But it suggests that the models we’ve used so far are more heterogeneous than we’ve known.

“Turning this on its head, in time we may be able to understand and affect these memories differently. How cool would it be to test whether we could construct conflicting memories between short-term and long-term, which would create a dissociation in animal/human behaviour without having an odd feeling about it?

“Curiously, when I was working the lab of the now famous Moser couple and Nobel laureates in Trondheim, we ablated the hippocampus to see how it affected spatial learning. However, that deficiency seemed to discontinue after a few days post-surgery, and rats that were tested after a few days (no training in between) did better than those that were tested shortly after the ablation. I should probably reach out to the Mosers and ask them.”

Memory encoding is a widely used success index in branding and advertising, and understanding the mechanisms underlying such processes is crucial to measure and affect memory.

These findings provide unprecedented insights for human brain disease (such as Alzheimer’s disease) and have great potential applications in Consumer Neuroscience as well.

This article is published with ­permission of Neurons Inc.