Meetings No 20
A Congress is a Workplace
Atti Soenarso: Perhaps it is time to sharpen the tone.
Cover Story
All Under One Roof
Carin Kindbom: “The ‘all under one roof’ business approach is considered a key USP.”
While There’s Life, There’s Hope
Ever present words from the past.
Digital Mindset
AI and Robotics
Futurists: “Firms will need to strike a fine balance between AI and the human workforce.”
Safety and Security
CWT Global Forecast 2018
Security should be high on the planning agenda.
Brain Training
Sharp Brains on navigating brain training.
Business Events Must Adopt Olympic Safety Standards
Learn from previous Olympic events.
Clan vs State
The Clan Mentality is the Norm
Per Brinkemo on state and clan.
Sustainable Growth
The sustainability performance of 40 meeting and events cities.
Lunch With the Financial Times
An ­international “who’s who” of our time.
La Perle by Dragone
Emotions can be both a help and hindrance when creating a show.
AIME Launches Exhibitor Educational Series
Providing a deeper understanding of buyers.
Increasing Value of Meetings in Hamburg
Number of delegates visiting the city continues to grow.
60 Tips for a Stunningly Great Life
Robin Sharma on leadership.
Brain Check
Going Behind the Mind
Tomas Dalström on neuromarketing and digital vs. print advertising.
Where Event Design and Meetings Management Meet
Event quality is back on the table.
Van der Vijver
Locusts or Legacy?
Meeting designer Mike Van der Vijver: Bring the local community and the event community together.
Benny Andersson
On composition.
New Discovery on Memory Consolidation
Challenging a basic assumption about memory encoding.
The Saudi Arabian city of the future.
Obligations, Engagement and Legacy
Roger Kellerman: The word ‘obligation’ is high on the agenda.
business intelligence
Europe’s urban tourism destinations
move to promote urban entrepreneurship.
– The Best Travel Management Company in the Nordics.
Nordic Choice Hotels
wins big in Helsinki.
business intelligence
Tourism Australia
announces multi-million dollar bid fund.
food and meetings
Heston Blumenthal
to open Dubai restaurant in 2019.
business intelligence
Intensifies Partnership At IT&CM China With 100% Pavilion Increase.
business intelligence
The Airbnb for creative meeting spaces
is coming to Sweden.
events creates meetings
CWT Meetings & Events
awarded World Figure Skating Championships 2018.
hotel News
Hilton returns to Copenhagen
with quayside location for new upscale hotel
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AIME Launches Exhibitor Educational Series

The Asia-Pacific Incentives and Meetings Expo (AIME) has announced the introduction of a free series of educational sessions designed to support exhibitors to maximise their investment in the lead up to and during the show in February.

The series which includes two webinars and one face-to-face seminar, aims to provide a deeper understanding of MICE buyers to enable better engagement with delegates and maximise every connection made during the expo. Topics covered across the series include ‘Understanding the MICE client’, ‘Effective client engagement for sustainable long-term relationship building’ and ‘Making the most of your opportunity’.

The sessions will be hosted by Louise Harrison, Motive Networks, Coach and Consultant to the Meetings, Incentives, Conferences and Events (MICE) industry. With nearly 30 years’ experience managing corporate conferences, product launches, incentive travel reward programs, association meetings, congresses and exhibitions across the globe, Louise will share her specialist experience with the AIME exhibitor community.

Louise Harrison, commented on the introduction of this educational series for exhibitors and the value it has for those who participate.

“This is a great initiative for AIME exhibitors to expand their knowledge and reach in the MICE industry. It’s all about the way we communicate with each other and the development of long-term relationships that result in higher ROI.

“Across the series I will share insights on how to identify with a buyer and enhance the value of your connections, what influences a buying decision, how to be confident and deliver more effective proposals, along with making the most of appointments while at AIME.

“This is something that adds tremendous value to an exhibitor who might not have engaged a consultant, or is exhibiting for the first time. I am delighted that I can share the expertise I’ve gained from 30 years in the industry, and look forward to attending AIME,” said Harrison.

Angela Sciacca, Project Manager, Reed Travel Exhibitions, said the value of the series for exhibitors’ ROI is priceless.

“The creation of this education series aligns with the launch of our AIME “First Timers” area which will showcase a number of the industry’s latest rising star companies and local businesses. For First Timers and industry stalwarts alike, it’s vital to know your target audience, what they’re looking for and what motivates them, especially in our changing industry landscape. This is a huge advantage and opportunity for exhibitors to learn how to increase engagement at AIME 2018,” said Sciacca.

AIME will be held at the Melbourne Convention and Exhibition Centre, 20–21 February 2018.