Meetings No 01
This is no ordinary meeting magazine.
Cover Story
Johan Johansson
encourages us to challenge our thought patterns.
Psychological Meetings
Meeting People
Gordon slowly opens the door just a little bit.
Ecological Breakfast
A great success.
Richard Gatarski
Gatarski Questions the Myth of Total Presence
Please turn on your mobile phones!
Shari Swan
Swan on New Ways of Working
and an ever present focus on the street.
Take a Break with Cottam
Excerpts from Mothers Pearls: 27 short autobiographical chapters of aha moments of realization.
Business Meetings Management
A five part masters programme.
Jonas Bodin
Meeting With Meaning
CSR in practice
Jan Rollof
On Creativity
and its impact on meetings.
Mind Check
The Significance of Colours
Tomas Dalström picks the brain of Karl Rydberg.
Business Intelligence
Four Years Before the London Olympics
What's on, Barbara Jamison, at visit London?
Per Hörberg
Hidden Agendas
Affecting meetings everywhere.
Meeting Architecture
Dr Elling Hamso an the most significant book ever.
Spread the Message
Nature's Ten Best Tips
To suddenly become green in your meeting concept is not as easy as it sounds.
Meetings Industry Research
Lund University conducts research into the meetings industry.
A way of communicating.
Roger Kellerman
A Buyers' and Meetings Planners' Magazine
Why Meetings International goes international.
New knowledge
Brain research
shows added value live events.
BTM World 2020
transitions to virtual.
post-pandemic momentum
Dubai Tourism forms Business Events Stakeholders committee,
host first meeting as industry resumes activity.
hotel news
Scandic expects
occupancy of 30-35 percent for September.
Covid developer
Scandic Hotels
launches the largest network of coworking spaces in the Nordic countries.
planned for 16-17 Sep
Update on GIAF
- New dates set for 5-6 November 2020.
Sands Expo and Convention Centre
is now a carbon neutral venue.
positive impact
The Hague webinar
celebrates partnerships and first anniversary of Ottawa MOU.
expanding network
ICCA Partners up
with Geneva International Associations Forum (GIAF).
Sponsored Content
Taiwan Ready to Reopen to the World
Over 80 events taking place in Taipei now.
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Lund University Conducts Research Into the Meetings Industry

Lund University’s Campus Helsingborg in southern Sweden has begun collaborating with ­Hel­singborg/Helsingör on a five-year research project.

The aim is to compile knowledge of, and investigate the interest in, the formation of a competitive network across the borders of both towns. During the year the project will bring together various players currently acting within the meetings industry to pursue a dialogue surrounding a regional network. Through meetings, workshops and interviews the group will investigate the possibilities of, and obstacles facing, possible collaboration.

Many destinations focus on developing business tourism as it is a niche that usually generates good returns. But the competition between European and international destinations that target conferences, congresses and other business meetings has become significantly tougher.

Attracting business tourists requires attractive and top quality business meetings, well-functioning infrastructures and sophisticated marketing. For a destination to be able to offer this it requires a strong regional network of companies and organisations, and an active regional destination marketing organisation. Together they can strive to build a strong brand of destinations with the meetings industry in focus.

“The research project aims at investigating how such a network can be formed and legitimised, and how players can jointly develop meetings products and a strong brand,” explains Doctor of Economics Mia Larson, who is leading the project together with Doctor of Philosophy Szilvia Gyimothy. Both work on the Service Management Programme at Lund University’s Campus Helsingborg.

Five destinations in Europe will be studied and compared. Helsingborg/Helsingör, Copenhagen, Gothenburg, Vienna plus another town that has not yet been named. Players within the destinations will be identified and investigated through focus groups, personal interviews, workshops and participatory observation. The project should be completed in the latter half of 2009.