Meetings No 08
Regard me as a human being and I will listen
Atti Soenarso highlights the importance of relationships
Cover Story
Strategic Intelligence: Nathalie Wlodarczyk
We are a private intelligence agency without spies
Meeting Psychology
Meetings in Cyberspace
Hans Gordon on the origins and future of communication
Color the Trees
Our own soundtrack
Brain Check
Facial Expressions
Tonya Pixton: A smile creates new thoughts
Steven Jobs
On achievement
Robin Sharma
The Business of Business
The primary purpose of business is people
Durable Strategy
Charlotta Mantell
Ericsson Studio
Constant Change
Knowledge is constantly renewed and developed
knowledge for the future
Dubai confirmed
to host next edition of Meetings Design Week.
New opportunities
IBTM launches new trade show
for Asia Pacific Market.
Transfering knowledge
Business events
must count more than coffee cups: study.
Hotel News
Bjarke Ingels Group
designs new H.C Andersen Hotel for Tivoli in Copenhagen.
32nd year!
IBTM World
launches its 2019 event with new Corporate Buyer programme.
IACC Swedish Copper Skillet
– and the winners are...
new job
Martin Sirk
lead Global Association Hus Partnership.

CWT M&E chosen
As Partner of FIS Alpine World Ski Championships 2021.
Future development today
Associations look to move away from capitals
to second tier destinations.

Jordan Ranks Second
in the Middle East according to ICCA.
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The Business of Business in dangerous economic times

Sure growing your business is about delivering astounding value to as many people as possible. Of course scaling your enterprise has to do with increasing profits+reach+impact. But my suggestion is, above all else, the primary purpose of business is people.

Herb Kelleher, the founder of Southwest Airlines once said, “the business of business is people.” Ultimately, your business will stand or fall on the ability of your team to forge relationships with your customers. To connect with human beings. To be so staggeringly excellent and caring and ethical that the human beings you serve are reminded about what’s best in the world. An example:

Yesterday morning I was looking for a place to have an early morning coffee in the neighborhood where I work. I’d been putting the final touches on the manuscript for my new book The Secret Letters of The Monk Who Sold His Ferrari and needed a break.

I found a hip little place that seemed real, compelling and authentically Italian. It was early and a woman was just opening the door. The lights were still off. No one else was around. ‘Closed’ still hung in the window.

With a large smile and the subtle wave of her hand she said, “Good morning, please come in.” No “We’re not open yet” or “Come back later.”

She flipped on the lights. Turned on the music. And proceeded to joyfully make one of the single best Cafe Americanos I’ve experienced in many years. She then raved about her chocolate croissants and said, “They’ll be ready in 15 minutes. I’ll give you one for free. I’m not letting you leave here without trying one.” Seriously.

We talked about our mutual love of Italy, our common lust for superb coffee and our basic belief that all people matter. And that every moment in front of another human being is a chance to express your values and make a difference.

“You know,” she said, “people come in here wanting WiFi so they can surf the Net. I tell them we don’t have that here. This place is about connecting. And conversations. And people. Some leave. Most stay.”

As we enter a period of intense economic disruption, it’s blindingly obvious that those businesses that take care of their customers are the ones that will survive and thrive. But don’t just do it because it’s smart for business. Do it because it’s one of the best ways I know of to improve the world.