The Rezidor Hotel Group, Carlson's strategic partner in Europe, Middle East and Africa, has introduced a new extension of the loyalty programme Club Carlson. "Club Carlson for Business" is designed for Small to Media Enterprises (SME) - businesses which do not have a global or national sales agreement with Rezidor or Carlson. With immediate effect, participating SMEs can save on their travel budgets; get rewards for their company, and benefit from recognition and rewards at 1,000 hotels worldwide.

"Club Carlson for Business offers more value to small and medium-sized businesses which are important clients for our hotels. At the same time, the programme helps us to build loyalty", said John Kennedy, Vice President Marketing and Customer Relationship Management at Rezidor.

SMEs which enrol to the programme at www.clubcarlson.com/business earn loyalty points for their businesses and travellers for each hotel booking, and benefit from a 5% discount at Radisson Blu, Radisson Edwardian, Park Inn by Radisson, Park Plaza, and Country Inns & Suites hotels across the globe.

They can change their collected points for Award Nights or MasterCard prepaid cards to pay for events, dinner or office supplies. Or, they can donate points to Rezidor and Carlson's corporate charity organisation, the World Childhood Foundation.

"Club Carlson for Business" is currently available in Australia, Brazil, China, Denmark, India, Ireland, Italy, Japan, Canada, Mexico, The Netherlands, Norway, Russia, Singapore, Sweden, UK, Germany, France and the US. In a second phase, companies listed in other countries in Europe, Middle East and Africa will also be able to join.