IT&CM China will anchor the first Shanghai Business Events Week launched by Shanghai Municipal Tourism Administration (SMTA). Taking place from the 11th to 15th April 2011, the initiative seeks to join leading MICE industry highlights under one brand, and will see six business, education and networking events come together in Shanghai.

IT&CM China 2011 joins other MICE events such as SMTA’s China (Shanghai) International Meetings & Conferences Forum, Global Business Travel Association (GBTA)’s Corporate Travel ExpertSM Certification Course, ICCA’s Association Database Workshop, IMEX-MPI–IT&CM China’s Future Leaders Forum and the TTG China Travel Awards.

IT&CM China 2011 will focus on the possibilities and potentials of “China’s Next MICE Wave” during the event’s keynote panel discussion on 13 April 2011. The speaking panel includes three industry veterans: Jacques Arnoux, Managing Director - Asia of Pacific World Asia, China, Ni Hui, Vice-President of Grand China Express International Travel, China and Arnaldo Nardone, President of ICCA.

In addition, the event will also feature eight seminar sessions on 14 and 15 April covering topics such as Organising Successful Congresses and Conventions, Cut Through The China Red Tape and Win-win Buyer-Seller Negotiations. Seminar sessions feature a total of 11 experienced industry speakers.

Another educational feature is the Corporate Travel ExpertSM Designation Course, offered by GBTA and TTG Asia Media for the very first-time in Shanghai at IT&CM China. The 1.5 days starter course is an internationally recognised certification programme for personnel with Corporate Travel responsibilities.

On the networking line-up, IT&CM China will host dinners, luncheons and coffee-breaks including the Opening Ceremony and Welcome Dinner at Sofitel Shanghai Sheshan Oriental, hosted lunch by Meetings & Exhibitions Hong Kong and Coffee Break Reception by Macau Government Tourist Office.

IT&CM China 2011 Event Programme

Source: TravelDailyNews