Blue Hotel Elfviks Udde, Stockholm, has re-opened with a special Hamam suite and a new direction for our concept. Our ambition is to be a destination for Design and Meetings in an unique conception where we combine Scandinavian design with the Turkish architecture of the Hamam.

Blue Hotel is owned by the Söder family. The building from 1970 is today seen as an architectonic icon and has carefully been renovated.

– The vision is to create a total design experience. Everything is done with respect for the architecture of the building. We have kept the best from the sixities and the seventies and changed what no longer are in tune with the time. A fantastic design voyage in room and space, says Jan Söder, designer of Blue Hotel.

– Blue Hotel is located in beautiful nature on the Elfviks Udde, in the Swedish archipelago, 20 minutes by car from Stockholm City. People that come here just relax when they get out of their cars. The ambition is that this natural calmness and harmony will follow into the building. As a Yoga instructor, I use yoga as the way to get our guests relaxed and concentrated for their work. All our groups get 15 minutes of free yoga, says Per Söder, CEO and Yoga instructor of Blue Hotel.

Photo: The new hotel suite at Blue Hotel with it's own Turkish Bath.